For designers & architects
Trade Programme
Partner with us to bring bespoke, hand-crafted rugs to your projects — with trade pricing and a dedicated team.
Why partner with us
Trade pricing
Exclusive discounts across the entire collection.
Custom rugs
Any size, shape, colour or design, made to order.
Samples
Colour poms, yarn samples and design proofs.
Project support
A dedicated manager, tracking and white-glove delivery.
Bespoke
Custom rugs
Bring us anything that moves you — a photograph, a sketch, a memory — and we will turn it into a rug. This one began on a coral reef.
1A diver’s photograph
While snorkelling over a reef, a diver photographed the corals below — their branching shapes and warm, sunlit colours.
2Shared with our studio
They sent us the picture and asked a simple question: could this become a rug? We drew the design from it and matched every yarn colour to the photo.
3Made into a rug
Our artisans in Mirzapur tufted and hand-carved it, giving each coral its own height and texture — the reef, brought home.
Your photo, sketch or idea can be next.
Choose any design from our collection in a custom size or colourway, or bring us your own concept. Our studio prepares a digital proof and colour samples before weaving begins.
Send us your photo on WhatsApp- Custom sizes from 2 x 3 ft to 15 x 20 ft
- Round, oval and irregular shapes
- Lead time: typically 6–12 weeks
Apply
Join the programme
Fill in the form and our trade team will be in touch within one business day.